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Vietnam Tourism: Promising Growth

Originally known for its rich culture, Vietnam in the past several years has also been receiving more and more visitors because of its steady development in other tourism areas such as beaches, food, hotels, entertainment, infrastructure and more.

In the first quarter of this year alone, the country has already welcomed over 3.2 million foreign tourists, an equivalent of 17.8% increase from 2015. Most of them came from China and Korea, but a bulk also came from Russia with 108,750 Russians entering the country just between January to April alone. This is equal to a 13.5% year-on-year increase of tourist arrivals. Domestic visitors totalled to 57 million last year compared to 38.5 million in 2014, an astounding 48% rise.

As a result, hotel occupancy in Vietnam and even their services improved through time. Vietnam enjoyed a dramatic improvement from 1.7% to 66.6% from last year to this year, with its ADR (Average Daily Rates) remaining nearly flat. The country’s RevPAR (Revenue Per Available Room) also experienced an average increase of 1.5% or equalling to US$69.93. Occupancy jumped high from 5.6% to 68.7%. ADR rose by 4.5% to equal US$129.67 in the upscale segment. To note, this year’s ADR is the highest for any quarter that the country has ever experienced. In effect, the RevPAR also grew to $88.98, a double-digit rise (+10.3%) particularly in four and five-star hotel classifications.

Aside from Vietnam’s increasing international standard accommodation to its visitors in many areas of its tourism sector today, other factors such as the loosening of its visa policies have also added significantly to its rise of tourist arrivals. Its sincere hospitality towards its guests also makes people want to visit the country more. Moreover, the extension of its international airports has added more reason for tourists from different parts of the world to explore the country.

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Vietnam has always been proud of its deep culture and history, the main reasons why people are continually interested in visiting the country. But with its rising world-class quality in all other areas such as food, hotels, beaches, entertainment, and infrastructure, not to mention its ideal climate, and with the constant addition of new tourist destinations such as Quang Binh and Ninh Binh, it’s no wonder that Vietnam has grown to compete internationally while maintaining that natural, cultural edge.


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